“Your Military CV – Why it could EASILY be one of the 90%+ that never even get read – The SHOCKING TRUTH is Finally Revealed!”
AT LAST – What Every Serving Soldier, Sailor, Airman and Marine – From The Officers’ Mess To The NAAFI – Needs To Know About Returning To ‘Civvy Street’.
Huddersfield, England UK
An open letter to all UK Armed Forces (Army, Royal Air Force, Royal Navy, Royal Marines) Personnel preparing to leave the Services. You need a Professional Military to Civilian CV!
I won’t bore you with fluff or filler, or give you a load of waffle. I’ll be direct and candid, straight to the point – that’s my style, like it or lump it. I “tell it like it is”. So before we get down to the ‘nitty-gritty’, here are a few facts for you:
Enough ‘facts’ – what do they all mean?
Simply that the Serviceman, on returning to civilian life and applying for a civilian job, is at a significant disadvantage to any civilian competition.
Look at it the other way round. If a ‘civvy’ shooting club member applied for a sniper’s job in Tor Ghai, how likely do you think it would be for him to be offered the position when all of the competition was from 2 PARA? The core technical skill sets might be broadly similar, but he would not have the experience, know the ground, speak the language or ‘fit’ into the culture.
And it is very likely his CV would reflect that!
The bottom line is this. It doesn’t matter how good you are, how well qualified, or what your considerable skill sets may be.
If you can’t get those attributes across to the potential employer, you’re dead in the water. And remember that you aren’t there to personally explain them. Before you get the opportunity to do that, your completely impersonal and anonymous Military CV has to open the door for you.
And it has to do that in about 8 – 12 seconds, max!
That’s all the time your CV will get on first ‘sift’. Think about it – most job advertisements attract literally hundreds of applications and CVs. Typically, there are between 350 and 500 applications for the majority of ‘white collar’, management or professional vacancies.
This mountain of CVs has to be reduced to a manageable number of ‘possibles’ quickly, often by the same overworked and underpaid person who placed the ad for the vacancy in the first place.
It’s a heck of a job. I know, I’ve been there and done it – watched the video, got the T-Shirt! You just don’t have the time to start evaluating them, you just pull those out that look right and have the specific skills or keywords you’re looking for. If they don’t jump out at you immediately, you just discard that one and move on to the next.
You know what ‘Overstretch’ is, and ‘Mission Creep’. Civvy Street is no different. Managers and department heads in industry have exactly the same problems – not enough people, time or resources . . . goal-posts constantly being moved . . . and everybody wearing too many hats. So time and effort is at a significant premium!
Today’s fiercely competitive marketplace separates the very good CV from the excellent, and only the best of the ‘excellent’ category gets past the initial sift for a second look. The final filter will narrow these excellent 4 or 5 CVs or Resumes down to the truly exceptional 2 or 3 that are subsequently called to interview.
Remember, none of the individuals depicted in the CVs or Resumes are known by the selectors at this stage. The ONLY filter or criterion applied is the strength of the CV and Covering Letter, and it is these crucial documents that secure the interview for you.
Here’s a good example of just that; a brief testimonial from an RAF Officer who kindly wrote to me on the final day of celebrations of Her Majesty the Queen’s Diamond Jubilee, 5th June 2012:
I hope all is well with you and that you’re enjoying the Jubilee celebrations.
I wanted to give you some feedback on the CV and cover letter you helped me with and to say thanks.
I have so far sent the CV to one company with the cover letter you wrote. The combination did the trick and I got short-listed for an interview. I had the interview a couple of weeks ago and used a lot of the principles from your ebook to create a good impression. I got the call last week offering me the internship and I will be heading down to London tomorrow to meet the team.
My biggest dilemma now is that I still have 18 months left in the RAF!! I had fully expected to spend over a year networking and getting rejected but with your expertise and perhaps, some good luck, I have my first offer on the table already.
Thanks again for all your assistance,
Well done that man!
It’s not the best CANDIDATE who gets called to interview
– it’s the candidate with THE BEST CV!
Many of our clients, when they have actually presented themselves for interview, have expressed surprise to discover that the number of competitors finally selected is so small. Very simply, this is because in every industry and sphere of employment nowadays, management time is at a premium. Gone are the days when 20 people would be called for the initial interview – the process is just too expensive in terms of time and resources.
For this reason it is now even more important than ever that your CV and Covering Letter are incredibly powerful and focused. We are biased, of course, but we would always leave the construction of such critical career tools to a professional . If you haven’t already looked at it, I would commend to you the Common Questions page for further detail.
At Top Pro CVs and Armed Forces CVs we are in constant touch with employers and our clients, and have a mass of feedback and experience to draw on. The two biggest problems we see in military and ex-military CVs are as follows:
You see, we take our jargon for granted and use it naturally. The civilian recruiter or HR Professional doesn’t, and has neither the time nor inclination to start trying to work it out.
When he or she reads terms like ‘Regular’ and ‘Territorial’ on a CV, for example, and ‘operational readiness’, they have to stop and think – firstly what those terms mean, and secondly how they translate and mesh into their own or their company’s environment. It breaks the flow and slows down the process.
Human nature being what it is, most employers will, therefore, quite unconsciously, simply take the easy option and move on to the next CV. Chances are he or she can understand that candidate’s background and skills or qualifications instantly, probably even at a subliminal level, and doesn’t need to think about them at all. Your chance has gone – forever.
Very simply, your CV needs to be written in ‘Civilianese’
just to compete on a level playing field.
Then of course it has to actually do that competing.
Ignore for a moment the reality that writing a CV in the first place is not an everyday familiar task for most people. Many intelligent and articulate individuals, given a few hours, can use a word processor and can get skills and experience down on paper.
But that isn’t the issue here.
What chance do you think a ‘standard’ Word document that looks just like all the other CVs in the pile has, given all the competition and factors we’ve discussed earlier?
Or worse, the gimmicky, often ‘arty-farty’ type of offering most SNCO’s and Officers (sorry guys!) seem particularly adept at pumping out? Any recruiter or personnel/HR person, who sees them every day, will tell you that the one place where artistic design should NEVER surface is on the face of your CV!
There is just no room for these, and the ‘look-alikes’ fade into the background.
The fact is that CV Writing is both an art and a science. Are you good at both?
More importantly, do you know what the current recruiters are looking for in a CV, or which ones they automatically drop? We do – we are doing this for 8 hours every day, 5 or 6 days a week.
That’s how you get good at anything, isn’t it?
Your CV needs to be your powerful advocate – accurate, committed and totally focused on the task at hand, and present you in plain, everyday (civilian) language. If you are to get an interview your resume MUST AT FIRST GLANCE stand out from the pack without gimmicks or fancy, quirky visual tricks.
Your CV should spring off the page in a clean, clear, credible and professional way that leaves no doubt in the mind of the selector that you are the very best candidate for interview. It should immediately cut any potential rivals for the position out of the equation.
Forget the 8 – 12 seconds mentioned earlier. It is said that unless your CV makes an impression within 8 seconds, you’re dead, out of the race.
Your CV from Armed Forces CVs does exactly that. Together with your targeted, structured and individually-tailored Cover Letter it acts as your silent but incredibly powerful salesman, instantly propelling you, in leaps and bounds, well ahead of the competition.
That’s it. Everything else, as they say, is just commentary.
If you want that Interview, you need The Armed Forces CV.
I know – I can almost hear you saying it: “He’s bound to say that, he wants to sell me a CV!” And you’re right, I do – it’s my business!
But the reality is that there is just nobody else out there who knows the ground and the players like we do. And we have the unique strength (if I say so myself) of having on staff, as Chief Writer, an ex-Army WO1 who has successfully made the transition and been a civilian for more than 16 years now, and who has helped hundreds of ex-Service people just like you to move swiftly and seamlessly into their new lives as civilians.
Steve has been ‘hiring and firing’ for most of that time, initially as a Financial Accountant in industry, then as Finance Director and Head of Personnel for a global manufacturing group. Latterly he has been self-employed as a management consultant and business restructuring specialist, and following his second redundancy in 1997, at the request of many friends and colleagues who he had been ‘servicing’ for a number of years set up a CV Writing Service. Top Pro CVs (Top Professional Resumes) grew very quickly, largely through word-of-mouth recommendation and incorporated in 2005. Steve was the founder, Chief Writer and Marketing Copy Writer for the company. They became a highly-successful and leading UK provider of Career Coaching and CVs at all levels.
Right. Now that you know ‘what’s what’ – here’s a simple question for you:
“Do You Want A Civvy Street Job Offer When You Get Out?”
If your answer is “Yes”, and you take my advice, you could even get an offer before you finish, i.e. before your last military salary payment goes into the bank!
If you really want to get that Job Offer from ‘Civvy Street’, maybe even before you leave the Armed Forces . . . . . then this is going to be the most exciting message you’ll ever read!
There’s an amazing new Career Transition Product called the “Armed Forces CV”. It’s written specifically – by an ex-military Expert – to enable you to ‘get your foot in the door’ with a civilian employer, and at the same time gain a significant advantage over competing civilian applicants.
That’s what this brand new CV Package could help you to do.
And it’s not like any other CV Package you’ve ever seen. It WILL get civilian employment lined up for you. And if you start the process early enough you could have a job to go to before you even leave the Military!
Simply because every part of the Package and our service has been carefully and painstakingly researched, and accurately targeted. The result, The Armed Forces CV, is there because ‘you asked for it.’ Well, not ‘you’ really, but built from the answers from people just like you to real live questions. Questions from people who have already been through the ‘mil-to-civvy’ transition, have since got into civilian employment, and with our help have easily left the competition for dead.
A simple web page was set up back in 2010, and people in your situation, about to leave the Services, visited it and left me their most pressing questions, challenges and fears about moving into ‘Civvy Street’, of getting an interview with a civilian employer, and being able to compete on a ‘level playing field’ with similarly-qualified civilians.
I personally analysed the questions, using my 15-plus years of professional experience and hard-won expertise, and answered them! Then I ran them past my clients, civilian and military, and my ‘team’ of writers and in-house experts. Finally, I went out to the industry and got the opinions of other CV and Career Change Experts.
If you know me, that meant no fluff or B.S. – I always ‘tell it like it is’, no punches pulled. Just the real answers you wanted to know.
The Armed Forces CV was designed to address every single point, and to incorporate every single identified facet. I can honestly say that the resultant product and service meets or exceeds specification in every respect.
Here’s a sneak peek at the ‘stealth’ solutions we’ve built into our process as a result of your answers, and what now goes into every Armed Forces CV:
And that’s just a fraction of what we incorporate into your Armed Forces CV. All these unique and ‘secret’ techniques are built into it – you don’t even need to think about them! That’s why you should get it today (in fact, you can be reading our Exclusive Career Development Questionnaire in as little as 5 minutes from now!).
(All you need is a credit card, no special internet accounts or anything like that. And it’s totally secure. Your credit card data is passed directly to the bank and no one but the bank has access to your sensitive information.)
What’s a resource like this worth?
To have someone do all this research for you, or acquire the expertise yourself, would cost you a minimum of £35,000 (I should know, that’s what it has cost me!). Particularly the laser-guided, pin-point accurate, techniques and methodologies I use – SPECIFICALLY for ‘getting your foot in the door’ with a civilian employer, and gaining for YOU a real and distinct advantage over competing civilian applicants.
This isn’t some ‘spray-on’ collection of commonplace or everyday pieces of publicly-available information – this is crucial, specialist, insider knowledge of the marketplace, and breakthrough techniques that have taken me a pretty tough 15 years to acquire.
Everything is done for you, so that you don’t even have to think about the process. The Career Development Questionnaire, which forms the backbone of our service delivery to you, explains everything in PLAIN English. Which means it’s dead-easy to read, understand, and complete. And it’s logically laid out.
Which is why the Armed Forces CV is such a bargain at only £196.37! [This is for the digital (email) version; to avoid raising the price, we have cut out the physical products, saving you £50. Instead of paying almost £250, you can print your own copies out at home or at work, and pay the 2010 price. You receive everything else, just no printed copies or CD]
We’ve just finished re-costing the product and taken your valuable recent feedback on board. We have still managed to keep the price well under £250! Despite the VAT hike we will continue to absorb it for the moment, although this could change soon. This saves you almost £40 (£39.27)!
So £196.37 is ALL you pay – in total, if you take the digital version!
That’s right, a fraction of what it’s really worth, or what it has cost me to research and build our unique interview-winning process. You can still get the full package, including CD Rom and printed and bound copies on Conqueror paper, but we have had to increase the price of this to £246.37. Completely up to you which you choose.
Why would I make it so affordable?
Because as an ex-soldier myself with over 20 years’ exemplary Regular service, plus a couple of years with the TA behind me, I know how difficult it is to make the change. When I left the Army there just wasn’t a service like this available – not anywhere. The Resettlement people did their best, but frankly just weren’t up to the job. Not entirely their fault – the CV market is too volatile and specialised, and its secrets are jealously protected.
I also know that, as an ex-infantry Warrant Officer (WO1), I am privileged to be uniquely placed to cater for this particular market. I know the language and the marketplace, and understand how to translate your military skills, ranks, appointments and jargon into ‘Civvy-Speak’. I make it easy for civilians to understand what you are all about. This is key; absolutely vital. If you’ve read the info above, you understand why.
On the ‘Civvy-Net’ I have been writing CVs for company directors, managers and other professional ‘high flyers’ through my company – Top Pro CVs – for more than 18 years. Despite this I only recently realised what a massive need there was for a bespoke product for people leaving the Armed Forces. I should have picked it up much earlier, really.
You get exactly the same level of service and product as my Top Pro Clients (who actually pay £297.37), including a one-hour telephone consultation with me personally, but you pay £51 less (for the full package; £101 less for the digital version!) because of my specialist background knowledge . . . . plus I write all Armed Forces CVs myself. This means I don’t pass the premium rates I would otherwise need to charge, to cover my freelance writers’ fees, on to you..
[Please note: Although my writing your CV personally is of immense benefit to you, I would just point out that there can also be a "downside", and it's this: When I'm busy (which is all the time since the latest SDSR), it can take me a couple of weeks or so to get your first draft out to you for approval. There is absolutely nothing I can do about this. I write for up to 10/12 hours per day, 6 days per week as it is, sometimes 7, and it is physically impossible for me to consistently produce more than 1 -2 CVs per day.
I have tried taking on writers to do the 'grunt' work for me, and then finalising it myself, but quality goes down the pan and I end up writing it myself anyway. So that idea went the same way as the glass hammer I gave my Dad for Christmas. For most people who plan well ahead this isn't a problem, and sometimes, if there is an urgent need, I can adjust my schedule slightly. But you need to consider this when ordering - plan on 2 weeks from getting your paperwork back to me, and within 1 or 2 days tolerance that should be fine. Just being honest - if I could do more I would!]
Our unique Career Development Questionnaire, which has been cleverly-designed to double as interview preparation, can be downloaded to your computer in a flash. Which means you can be reading it and beginning your civilianisation process in as little as 5 minutes from now.
No matter what, however, The Armed Forces CV is an absolute bargain for you.
And yes, I am still being pressured by my Financial Director to raise the price again from £246.37 (£196.37 digital) to at least the Top Pro CV level of £297.37 very soon. He has pointed out, probably quite correctly, that at this price it won’t be long before I simply won’t be able to cope personally with the volume, and will therefore have to recruit another ex-military writer to take up the overspill. That will of course mean additional overhead expense.
He also argues that because you are guaranteed to get your CV written by me personally, rather than one of my other executive writers, there is more reason for you to pay premium price. He doesn’t understand – he’s not ex-military, and he’s an accountant. I was once told that accountants know the price of everything but the value of nothing!
Once I get a few more testimonials from satisfied military clients, and the volume picks up, the price may have to increase. So you’ll want to be quick if you want to be sure to save some money.
£246.37 is a drop in the ocean
compared to the results you’ll get with the Armed Forces CV.
And don’t worry, if for any reason you’re not happy with the content, you have a complete guarantee to protect your investment:
100% RISK-FREE GUARANTEE
Look, you’re my customer. And if you’re not happy, it reflects badly on me. I have a well-established reputation, and you know how word travels within the Services community! So if you’re not happy with your Armed Forces CV, and it doesn’t get you the interviews you want, just fire off an email to me and I’ll happily rework or rewrite the CV until it does!OK? So you really can’t lose!
That’s about as fair as it gets, don’t you agree?
Right then – let me tell you what else I’ll do to make this absolutely the best investment you’ll ever make.
I’m going to ‘throw in’ some free bonuses that are literally worth more in real terms than the CV Package itself!
Simply grab your Armed Forces CV right now, and here’s what I’ll also give you:
FREE BONUS NO 1:
Tightly-focused, personalised and targeted Cover Letter (worth at least £29)
This amazing bonus is all about actually getting your Armed Forces CV opened and read.
I can’t stress how important the ‘humble’ Cover Letter is – I’m actually writing a book on the subject at the moment. Send your CV in without one, or write it badly, and your CV will never see the light of day. Fact.
When you identify a position you want to apply for, just send us the details and we will write you a personalised Cover Letter, to exactly match your CV, to GUARANTEE it gets read!
Once you get it, the Cover Letter will also show you:
Not bad, right? But that’s not all you get! Because I’m also throwing in:
FREE BONUS NO 2:
Interview Follow-up Letter (worth a minimum of £23)
Are you beginning to see how valuable this package is? This bonus alone gives you the edge over all those other interviewees, who simply won’t bother to write this important relationship-creating masterpiece. They won’t even think about it!
Here’s what it reveals:
Imagine how you’d feel if you knew these things! YOURS FREE when you order the Armed Forces CV. You are reading this, aren’t you?
Well the good news is, that’s still not all! Because I have yet another gift for you.
FREE BONUS NO 3:
CD-ROM with your Armed Forces CV in 4 digital formats (normally £19 each, so a £76 value!)
In addition to the physical copies of your Armed Forces CV (in PDF – Portable Document Format), for perfect printing, copying and reproduction every time, and professionally bound for that extra presentational panache, you’ll also receive it in 3 extra (editable) digital formats on CD-ROM.
Here’s a short list of what this amazing bonus contains:
FREE BONUS NO 4:
A copy of my acclaimed eBook “Breeze The Interview, Get The Job!” (sells all day, every day for £27)
Once you’ve snagged the interview, the REAL work begins! Most people would rather recite poetry from memory live on National TV, or walk down their local High Street stark naked, than go through the vomit-inducing, gut-wrenching Hell of the dreaded Job Interview. My book will get you through the experience painlessly.
THIS BONUS ALONE is worth the investment; a massive 10mb of easily-digestible information and detailed preparation techniques to ensure the whole interview process goes smoothly. I sub-titled it ‘Preparation on Steroids!’
Phew…that’s some list of FREE Gifts, don’t you think? A total of over £155 in bonuses!
They’re each worth every penny. But today, they’re yours FREE.
I don’t know how long I’ll be able to keep these bonuses up there. It’s part of another marketing test we’re running.
They’re worth a lot, and we have previously charged extra for them, so at any time I could be persuaded by my Financial Director (he’s a bit tougher than me, which is why I keep him on staff) to take them down forever.
So if you want them, get in quick!
Tell you what – I’ll even send the whole package (physical version only) out to you by Royal Mail Next Day Special Delivery! And I’ll put it all in a strong board-backed envelope to protect the valuable contents without bending or folding – FREE OF CHARGE (worth another £8.95).
Listen, don’t take my word for it on how great this package is. Listen to what people just like you have had to say about it. These are actual (and recent), genuine testimonials, and can be viewed at our premises by appointment:
This from a former Infantry WO2, currently providing Asset Recovery Services and Close Protection in Hungary:
“In a nut shell my previous CV was not getting me anywhere fast. I was introduced to Stephen via The List UK, the Services business network. Stephen has opened my eyes to the highly important subject of how to translate my Military & civilian experiences, skills and abilities from Military speak into civilian language, his ex military background previous experience & style immediately put me at ease and very quickly gave me confidence and a feeling of trust. I was therefore willing to impart private and confidential information to him in the form of my current CV.
Stephen very quickly got to work having received all the information he required to get going in less than one week my new very informative and professionally presented CV along with the very important covering letter was ready for me to present to a new recruiter whom I had been in contact with previously. Throughout the whole process Stephen maintained first class communications and provided advice when it was sought.
This is one service I would have no hesitation in recommending to others, in fact I have already informed a number of ex military friends & colleagues about Stephen and his company. I am sure they will make contact with him very soon. Total value for money a first class service, with the added advantage of being able to make follow up enquiries to seek advice from Stephen in the future, as your career or circumstances may change.
Glowing praise indeed, of which we are very proud . . . . . . and this from an Ex-Corporal, The Parachute Regiment, currently on an FCO Contract providing Close Protection in Kabul, Afghanistan:
“I would highly recommend Armed Forces CVs. The service was quick,and highly efficient. Despite being out of the country there was regular communication by emails through the whole process. I was sent a draft for which I asked for a few alterations to be made, and these were done straight away.
As I was away the completed CV was then sent through email in several different formats, and the whole excellent package was there waiting for me when I returned home.
I used the CV to approach several companies and was offered interviews straight away. This is a highly professional service and would highly recommend it to anyone.”
How about this one from a Weapons System Expert, a Lieutenant Commander about to leave the Royal Navy:
“Many thanks for your excellent service. Now convinced and very content with your product and output!”
A (female) Staff Sergeant from the Special Investigation Branch of the Royal Military Police had this to say:
“Had tried to do my CV via the Career Transition Workshop but hadn’t been getting past the first filter. It was suggested to use the Armed Forces CV advertised in Soldier Mag.
This is the first site I had used, as it was aimed at the Services. I cannot fault the service I have received, and the CV is very different to my attempt. It definitely does ‘smack you in the face’ and make you want to read on.”
As they say, the proof is in the pudding. And these people are more than happy. Just like you’ll be.
You can’t leave this page empty handed, can you?
For a mere £246.37 (£196.37 digital version), you’re getting the Cutting-Edge CV you need . . . PLUS MUCH MORE.
Now, you can only get this product from me – we’re the ONLY Specialist Military CV Writing Service in the UK. It’s not available anywhere else, even on the web. Just imagine being able to get yourself started on this unique career transition package straight away.
Hope to welcome you as a client soon. Until then, very best regards, and stay safe. Wishing you great success.
Warrant Officer First Class (WO1), Retired
Fellow of the Institute of Recruitment Professionals (FIRP)
Chief Writer and Marketing Copy Writer
P.S. Don’t forget, in addition to your Armed Forces CV Package, you’re getting more than £160-worth of bonuses for just a fraction of that price. Everything to get you started in ‘getting your foot in the door’ with a civilian employer, and gaining a real and significant advantage over the hundreds of competing ‘civvy’ applicants.
So if that’s what you want to do, this is the opportunity you’ve been waiting for. Grab it now!